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Namoka Rice grew Deez Dogz from one Seattle hot dog cart

Namoka Rice and her friend Betty started Deez Dogz with about $10,000. She tells Upflip five Seattle stands now do as much as $100,000 in a busy month.

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YouTube thumbnail of a hot dog cart on a city sidewalk with large title lettering

Namoka Rice and her college friend Betty started with a simple plan and about $10,000 in savings: a hot dog, served like they meant it. The cart became Deez Dogz.

She says one cart grew into five Seattle locations, including stands at Seahawks games and Climate Pledge Arena. The placement is the strategy she describes: hungry people, few other choices, a short conversation at the window.

Early months, she says, cleared about $40,000. Busier months have reached about $100,000. The episode treats those as her numbers for a cart business, not a chain with a drive-through.

A cart in the right crowd

On Upflip she walks through where a stand makes sense and how they treat a regular. The product is a hot dog. The work is the corner.

The monthly range is hers. The start was two friends and a savings account.

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