Pat's King of Steaks is the Philadelphia stand many people treat as the home of the cheesesteak. Frank Olivieri says the shop did not begin as a brand plan.

Brothers Pat and Harry Olivieri were selling hot dogs when they grilled chopped ribeye and onions on Italian bread for a cab driver. That sandwich became the thing the corner is known for.

Frank was 11 when he started helping. He says he could have gone to culinary school in France and stayed instead. He worked from employee to owner and talks about growing the business over the following decade.

A sandwich that stayed simple

In the Upflip episode he walks through a shop that still turns on the same idea: ribeye, onion and a roll, made fast for a line.

The revenue figures he cites belong to his telling of a 96-year family counter. The piece is about how a street sandwich stayed a business.