Hustles
Mariah sold apartment tacos until they became a food truck
Mariah posted tacos from a $20 griddle and found cars outside her building. She tells Upflip the truck now does about $41,000 a month.
Mariah had worked restaurants from fast food to fine dining. A lost bartending job and a corporate role she did not want left her at home during the pandemic with a $20 griddle.
She cooked tacos she had seen online, posted them and got a comment telling her to sell them. Cars lined up outside the apartment building for food from a small kitchen.
She moved into a ghost kitchen and kept the same rule: no paid ads, show up, treat people decently. She says the truck side of the business now runs about $41,000 a month in Charlotte.
A comment that became a line
The Upflip episode stays on the apartment hallway and the ghost kitchen, not a fleet. She talks about consistency as the whole marketing plan.
The monthly figure is hers. The start was a griddle and a stranger telling her to charge for the tacos.
