Sports

The Houston Comets unveil their new logos a day after trademark filings gave them away

The reborn Houston Comets revealed four new logos in blue and red. Trademark filings had previewed the designs a day earlier.

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The downtown Houston skyline glowing at twilight under a purple sky

The Houston Comets are officially back in style. The reborn WNBA franchise revealed its new logos Thursday night after a week of teasing the release on social media.

The team showed off four logos in blue and red. The primary icon is a stylized letter H with a basketball and a comet tail cutting through it.

A second version puts that H inside a circular emblem with "Houston Comets" written around the border.

Two wordmarks

The secondary logos spell out "Houston" with four stars scattered among the letters, along with a basketball and comet tail passing through the T and the O. A matching "Comets" wordmark has the basketball going through the C and the O.

The filings that spoiled the surprise

Fans got an early look. On Wednesday eight trademark applications filed by WNBA Enterprises appeared on the U.S. Patent and Trademark Office website. They covered the same four logos, each with one filing for entertainment services and another for jerseys and clothing.

Trademark attorney Josh Gerben first flagged the filings. He said the league could have kept them hidden by filing overseas first, which more teams now do to avoid leaks.

"There was a way for the WNBA to have filed these trademarks where everybody would not have been able to find them before the announcement," Gerben said.

A name with a history

The Comets name has been a trademark question since the league approved moving the Connecticut Sun to Houston. In 2024 a Delaware company called TSTM Holdings applied to trademark "Houston Comets" for clothing and other items.

That company abandoned its application Thursday morning, according to federal trademark records.

The original Comets won the WNBA's first four championships from 1997 to 2000.

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