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Midtown spot Sei Less hands Knicks fans 11% off to honor Jalen Brunson's number

A Manhattan Asian-fusion restaurant near Madison Square Garden will knock 11% off the bill for diners in Knicks gear on game nights to start the season.

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Jalen Brunson in a blue No. 11 practice jersey talking with a teammate at Knicks practice

Knicks fans have a new reason to wear their gear on game nights. Sei Less is cutting checks by 11% as a nod to captain Jalen Brunson, who wears No. 11.

How the deal works

The Asian-fusion restaurant in midtown Manhattan is a favorite of Knicks players and fans alike. Through the opening month of the schedule, diners dressed in Knicks apparel on any night the team plays get 11% off. Home games and road games both count.

The place is already packed most nights. Owner Dara Mirjahangiry says the promotion is simply about thanking a fan base that has waited a very long time.

"It's only right as a diehard Knicks fan that we give back for all the pain and suffering over the last 53 years," he said.

The Garden is only a short four-block walk away, he points out. Fans pack in before and after games and plenty of current and former players come through too.

A Knicks hangout

Spotting a Knicks legend at a nearby table is nothing new there. Carmelo Anthony and Amar'e Stoudemire have eaten at Sei Less. So have Marcus Camby along with J.R. Smith and Latrell Sprewell.

Today's roster shows up as well. Karl-Anthony Towns and OG Anunoby are regulars, as are Jose Alvarado and Mikal Bridges.

When it starts

The discount kicks off October 20 when the Knicks open their season at the Garden against LeBron James and the 76ers.

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