Keida Dervishi started Soulmate Customs because she wanted a birthday gift for her mom. One embroidery machine. She posted the result. People asked for their own.

She says the shop reached $1 million in its first 11 months without ad spend. She was in her early twenties, learning orders as they arrived.

The Upflip day-in-the-life follows the morning, the order queue and the posts that send strangers to the shop. She talks about starting before she felt ready and ignoring the opinion that she should wait.

A gift that became a queue

The episode is less a highlight reel than a workday: thread, messages and the pile of orders a single machine could not finish alone.

The million-dollar figure is hers. The business began as a present, not a store.